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  • Mark Wallace
    Social Business Etiquette3
    Entry last edited January 19, 2012 by Mark WallaceElite Contributor 

    There are regular debates these days about twitter and whether it is a valuable social media tool for business.    For those of you who are unfamiliar with twitter , it is a free microblogging service that allows users to share snippets of information called “tweets” (up to 140 characters) about what they are doing.  

    See the Business Week Debate room - today’s question is whether twitter distracts and encourages poor behavior in business settings.   Well what do you think?

    Here is my opinion.  All technologies, if used inappropriately, can encourage poor behavior period – in both business and personal settings.   I fail to see how using twitter is any more distracting than a cell phone or blackberry. 

    Twitter is a great way for me to stay on top of important news, relevant events, and knowledgeable people.   Yes, I find many of the “tweets” are worthless.  And yes, I get upset when I know someone I am speaking with sends one out when I am sitting across from them!  However, I am not sure I am any more upset than I would be if that same someone were to take phone calls or send emails. 

    I remember one of the most important business lessons I learned early in my career was from a Dale Carnegie Leadership Training for Managers program.  They stressed that when you are having a conversation with a customer (employee, partner, prospect), they should receive your undivided attention.  Otherwise, the perception, and really the reality, is that there is something else more important than their needs.   And, if you had an urgent situation, you should let them know in advance that you needed to take a call or perhaps an email if it came in during the meeting or conversation.   

    In summary, I do believe that in some cases, twitter does encourage rude behavior and self absorption in business settings.   And, I strongly believe that the folks that abuse twitter etiquette are the same people that violate cell phone and blackberry etiquette.    However, the majority of users share great information and viewpoints that I feel are quite valuable.   

     

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  • Mark Wallace
    SEO Part #2
    Entry posted October 20, 2008 by Mark WallaceElite Contributor 

    All I think about these days is search engine optimization (SEO).  Well, that is not exactly true, but I do think about it a lot.  It is fascinating to me how much online search has impacted our lives and the business landscape.

    Over the past month, my coworkers and fellow bloggers have asked me to provide some basic SEO suggestions.  Rather than just share it with them them, I thought I would share my recommendations with all my fellow commongrounders.

    1)      Add hyperlinks to your blogs, discussions, and web content.   See the following blog written by Julia Schopick about their value.   http://www.webbasedpr.com/2008/07/hyperlinks-use-them-right-and-youll-shine-as-an-expert.html/

    2)      Include videos and podcasts as content.  These content channels are highly optimized in search engines and therefore are more likely to be ranked higher.

    3)      Add the ShareThis button to your websites, blogs, discussions, etc..  It allows folks to easily share your content with other folks in their “social” circle thus driving traffic to your content.

    4)      Sign up for a Facebook, LinkedIn, or Twitter account if you don’t have one.    Here is a good article to get you started. 

    5)      Create a focused keyword strategy.  See link for a good summary of how to think about it to ensure you are being picked up by spiders.

     

    Viral or influence marketing is quickly overshadowing traditional marketing methods.    The reason why is because friends, co-workers, consumers, and others who have some type of a “social” connection are much more likely to influence a decision than a great marketing campaign or sale pitch.   Why?  When your friend says I lost 15 lbs as a result of a particular diet, or that a restaurant is great, there is instant credibility.  No infomercial or marketing piece will have the same influence and Google recognizes this.

    Although you may feel like you are busy and time spent on this might be a waste of time at first, I can assure you that it is not.   Please be patient and stick with it.   You, and your company, will reap the rewards.    According to Brian Halligan - CEO of Hubspot, 75% of us choose organic search (left hand side of Google) over the paid placements on the right side.  Each of the above will help improve your positioning on the left hand side.

     

    If you have any other SEO pointers or great SEO successes to share, I would love to hear them.

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  • Mark Wallace
    What to Do...Now
    Entry posted December 30, 2008 by Mark WallaceElite Contributor 

    Most of the time I write about social media topics and trends.  However, today I am switching gears a bit from the norm.

    We all know how pivotal righting the real estate market ship is in the turnaround of our current economic crisis.  This past weekend, I was on weather.com and came across the following link titled the Top 10 Most Polluted US Cities as published by the American Lung Association for 2008.   See below results.

    Top 10 U.S. Cities Most Polluted by Short-Term Particle Pollution:

    1) Pittsburgh, Pa.
    2) Los Angeles/Long Beach/Riverside, Calif.
    3) Fresno/Madera, Calif.
    4) Bakersfield, Calif.
    5) Birmingham, Ala.
    6) Logan, Utah
    7) Salt Lake City, Utah
    8) Sacramento, Calif.
    9) Detroit, Mich.
    10) Baltimore, Md./Washington, D.C./Northern Virginia.

    Top 10 U.S. Cities Most Polluted by Year-Round Particle Pollution:

    1) Los Angeles/Long Beach/Riverside, Calif.
    2) Pittsburgh, Pa.
    3) Bakersfield, Calif.
    4) Birmingham, Ala.
    5) Visalia/Porterville, Calif.
    6) Atlanta, Ga.
    7) Cincinnati, Ohio
    8) Fresno/Madera, Calif.
    9) Hanford/Corcoran, Calif.
    10) Detroit, Mich.

    Top 10 U.S. Cities Most Polluted by Ozone:

    1) Los Angeles/Long Beach/Riverside, Calif.
    2) Bakersfield, Calif.
    3) Visalia/Porterville, Calif.
    4) Houston, Texas
    5) Fresno/Madera, Calif.
    6) Sacramento, Calif.
    7) Dallas-Fort Worth, Texas
    8) New York, N.Y./Newark, N.J.
    9) Baltimore, Md./Washington, D.C./Northern Virginia
    10) Baton Rouge, La.

    Today, I read CNN's 10 Worst Real Estate Markets in 2009.   All of the following areas are expected to lose 20% or more of their property value in 2009.  Eight of the ten included are in California and many are from cities determined to be the most polluted.

    California - Los Angeles, Stockton, Riverside, Sacramento, Santa Ana, Fresno, San Diego, and Bakersfield.
    Florida - Miami
    District of Columbia - Washington (Virginia too)

    After reading this and thinking about friends who are in CA, I am concerned about what might happen to them.  I also cannot help but speculate about exactly how much impact the air pollution and other environmental issues have in the "big picture".

    There are many talented people working on a long term plan.  What is the short term plan?  Clearly, the ripple effect could be unimaginable if we do not plug this leak in our ship. 

    What are your thoughts on how to potentially address these issues in 2009?

  • Mark Wallace
    2009 = 140 or Less
    Entry posted December 23, 2008 by Mark WallaceElite Contributor 

    For those of you who think my New Year's Resolution is to go on a crash diet to reach 140 pounds or less, my apologies.   

    I am talking about twitter.  Whether we like it or not, twitter is how friends, families, peers, and co-workers are communicating and keeping in touch.   It is even changing how news is being communicated and consumed.  Just take a look at what happened yesterday when a plane crashed and one of the passengers used twitter on his phone (but not his phone) to communicate the play by play with his family. 

    Although there are many people who have been using twitter for a couple of years now, it's popularity is still emerging.   Recently, Hubspot published a report titled the State of the Twittersphere that produced the following statistics.

    - an estimated 5,000 - 10,000 twitter accounts are registered each day
    - 70% of twitter users joined in 2008 and 20% of those users have joined in the last 60 days
    - 75% of users have 50 or fewer followers, 5% have over 250 followers, and fewer than 1% have over 1,000 followers

    If you have not yet signed up for a twitter account, I would strongly encourage all property and environmental due diligence professionals to integrate twitter into your plans for 2009 to:

    1. stay connected with people in your professional and social circles
    2. build stronger personal and professional relationships which can turn into business opportunities
    3. reach new potential business partners and customers

    Plus, it is a easy - if you consider yourself a beginner with social media, twitter is as about as easy as it gets

    As you set up your account, I would encourage you to read CNET's the Newbie's Guide to Twitter.  It is a bit dated, but it is very simple to follow and touches upon the basics in an easy to understand way. 

    Good luck,

    Mark
    Twitter:  @mwallcomm

  • Mark Wallace
    Ask & You Shall Receive
    Entry posted March 3, 2009 by Mark WallaceElite Contributor 

    For those of you who do not know me personally, I was hired by Environmental Data Resources (EDR) as the VP of Social Media about six months ago.  During that time, I have had the pleasure of speaking with a number of terrific people in our industry who are members, non - members, and partners of commonground.

    What is interesting to me is the consistency of questions I have been asked.  Therefore, I have written this blog post to publicly answer some of those questions that I and other members of my team have received about commonground.

    Q: Why has EDR invested in building commonground?

    A: Social media is something no one in the environmental and property industry, or any other marketplace for that matter, can ignore. If harnessed in the right way, it will have a significant impact on the future of our industry. The new professionals entering our market, who will be the future leaders of companies in our industry, as well as seasoned professionals are demanding that social media is part of mainstream media. As a result, business to business social media is one of, if not the, top technology trends right now.   Thus, we created commonground to enable people of like minds, interests, and professions to network with one another in a business to business social network that is targeted, unique, and valuable.

    In addition to helping the industry, we do hope there will be many direct benefits for EDR including increased customer loyalty, improved understanding of what is important to the industry and our customer, and better/faster product information based on direct feedback from our customers.

    Q: How is EDR making money from commonground?

    A: We are not making money.  We have invested significant resources to build and grow this community for our members.  When you consider the elements involved in creating a social media strategy, building and maintaining the site, scaling membership and content, and responding to member requests, our costs have been significant.

    Q:  Do we expect commonground to generate revenue?

    A:  Yes, at some point - isn't that why we are all in business?  Our plan is to generate revenue by delivering added value services to environmental and property due diligence professionals that have not been available in the past.

    Q:  I knew you were going to charge fees on commonground at some point.  Do you think that is fair given the turbulent economic times?

    A:  All commonground membership benefits are free.  We have only charged a fee for one upcoming premium web seminar, but most likely will be lucky to cover our costs to deliver this premium webinar.  Our hope is that our members will appreciate the investment EDR has made and find significant value in being a member of commonground.  And, if we have achieved our objective and are providing new, unique, targeted products and services, that enable our members to achieve important business objectives such as generate revenue, reduce costs, make better decisions, and be more successful, we feel that our members will be willing to pay a reasonable fee.

    Q:  When do you plan to charge an individual membership fee?

    A:  As of today, we don't plan to charge an individual membership fee on commonground.

    Q:  Do you plan to charge sponsorship fees?

    A:  Yes.  We feel like we can deliver significant value for marketing departments via the use of todays social technologies. 

    Q:  What does EDR stand to gain?

    A:  A lot.  We are helping our customers and the market during some of the most difficult times ever.  We are enabling environmental professionals to network with one another to ask difficult and timely questions to win business.  We are creating a place where our members can share insights, download information, network with one another, secure discounted conference passes, get access to timely information, and learn.  As you know, there are many benefits to helping your customers be succesful.  EDR wants to send the message loud and clear that there are no other companies out there that have made this kind of investment during a time when companies are cutting back, to enable its current and future customers to realize success.

    Q:  What has the response been?

    Positive beyond our wildest expectations...and we have just begun! 


    I hope the above information and transparency has answered any questions that may have existed.  If you have any further questions about commonground, feel free to include the question as a comment to my blog, contact me via twitter, or send me a direct email.  Thank you all for your continued support.

  • Mark Wallace
    Making an Immediate Environmental Impact
    Entry posted November 12, 2008 by Mark WallaceElite Contributor 

    I just read a very interesting article on Treehugger.  The article sites seven actions that our new president elect should consider implementing once he is officially in office titled 7 Executive Orders That President Obama Should Sign to Protect the Environment.

    In summary, they are:

    1)  Reduce the Federal Carbon Footprint
    2)  Consider Climate Change in All Decisions
    3)  Protect Children From Chemicals
    4)  Environmental Justice
    5)  Transparent Regulatory Review
    6)  Protect Stronger State Laws from Weaker Federal Ones
    7)  Promoting Ecological Integrity

    The article and the report from the Center for Progressive Reform goes into a lot more detail than this summary.

    Given the expertise of all of our members, I would love to hear your opinions on this list and how our President elect can make an immediate environmental impact

    Are there any others they are missing?  Does this sound like a good start? 

  • Mark Wallace
    No One Reads My Blog!
    Entry posted December 12, 2008 by Mark WallaceElite Contributor 


    No one reads my blogs.  No one seems to comment on my blogs.  I must be doing something wrong.  Is this what you think sometimes?  Well, you might be right. 

    Forrester Research recently conducted a survey of 5,000 people which yielded some interesting results.  80% of the respondents consume corporate blogs, but only 16% of the survey respondents actually trust them.  I have included the link to the Forrester Groundswell survey.

    The three most trustworthy sources sited were:

    1)  77% of respondents trust email from people they know

    2)  60% of respondents trust consumer product ratings/reviews

    3)  50% of respondents trust search engines

    Jeremiah Owyang, wrote Health Check:  How Trusted is Your Corporate Blog to provide insight on how to maximize your blogs potential to ensure it is in that top 16% deemed trusted.   I encourage you to read it if you blog or provide advice to others that do.  It provides some great points that we should all consider.

    What is comforting is that I think the bloggers on commonground do a good job of following Jeremiah's recommendations.  However, we can always improve and I always welcome your feedback on how to do so.

    Remember, no one who reads your blog wants to see your logo, your marketing message/collateral, or your tagline everywhere they look, or links to them.  They want to see a person and company that has the same social values, goals, and objectives they do.  And, they want you to share something interesting or helpful.  Hope you find this both interesting and helpful.

  • Mark Wallace
    Social Media’s Impact on the Election
    Entry posted November 4, 2008 by Mark WallaceElite Contributor 

    As we head to the polls today, we all have our individual reasons why we are choosing a candidate.  It could be his stance on foreign policy.  It might be his plan on how to manage through the financial crisis.  It quite possibly could be his proposal for healthcare or tax reform…. 

    Our votes are very likely influenced by his political campaign too.  Yesterday,  Jeremiah Owyang, one of the top social media gurus and someone I follow very closely to keep “in the know”, wrote a blog titled Snapshot of Presidential Candidate Social Networking Stats:  November 3, 2008.  Some of the statistics that he shared blew me away.   I knew that Obama had done a better job with social media and leveraging the votes of the younger generation, but wow!

    1.   Facebook supporters - Obama has 2,379,102 - McCain has 620,359

    2.   Myspace friends – Obama has 833,161 - McCain has 217,811

    3.   Youtube videos – Obama videos have been viewed 18,413,110 - McCain’s videos have been viewed 2,032,993.

    4.   Twitter – Obama has 112,474 followers - McCain has 4,603

    I encourage you to check out the above link to Jeremiah’s blog for additional information that for me, and many of my peers in the social media space, were eye opening.

    Each and every day there is more data available that validates that:

    1)   social media is having a real impact on our personal and professional lives

    2)   we cannot ignore the power, influence, and reach the younger generation has

    3)   social media is not a fad

    Remember, every vote counts.  See you at the polls.

  • Mark Wallace
    Who Says No One Likes a Qwitter
    Entry posted March 31, 2009 by Mark WallaceElite Contributor 

    I am not surprised about the rapidly increasing number of environmental professionals I have talked with recently who are either becoming twitterholics (n. - a person who is addicted to Twitter that is competitive about their stats) or are just beginning to experiment.  

    Have you ever wondered why some days you notice that a bunch of your followers are missing?  Have you ever wondered - "Was it something I said?" 

    If yes, you should try Qwitter if you have not already.  Yes, Twitter with a Q instead of a T.  Qwitter is a free service that is not affiliated with or owned by Twitter (yet) that sends you brief email when someone stops following you on Twitter.  Here is an example of an actual one I received last night to my response to someone I met earlier in the day at a breakfast.

    Hi, mwallcomm.

     

    Martin Smith (thing2thing1) stopped following you on Twitter after you posted this tweet:

     

    @susank nice to finally meet you in person.  Collaboration at its best with that state of the art parking meter machine...

     

    Check out thing2thing1's profile here:

     

    http://twitter.com/thing2thing1

     

    Best,

    Qwitter

    I have some acquaintances that get a bit upset when someone, or a group, stops following them.  As @cselland said to me recently "if you are not getting any qwitters, you are not trying hard enough".  Personally, I don't lose any sleep about it at all.   When something is on my mind, I typically say it while of course, refraining from things that I think would be offensive.   What I have noticed is a very clear trend -  "friends", both personal and business, that quit following me are folks who typically have not provided me with any value.   So if they go, oh well...

    If you have not tried it out yet, I recommend that you put it on the list of technologies to experiment with.  You know my motto - try it for 30 days and if you don't like it, it is ok to be a "qwitter".

  • Mark Wallace
    Work, Life, Social Media Balance
    Entry posted February 5, 2009 by Mark WallaceElite Contributor 


    Have you ever been down to the wire on a deadline and taken issue when your beg for help is answered with  "I am too busy to help you out right now"?  Be honest, have you ever uttered those same words yourself when someone asked you to do something?  

    Do you ever try to get out of work at a reasonable time to enjoy dinner with your family and take care of the important items in your personal life, and then log on and finish work that night?  

    Have you ever asked yourself the following questions.  Given the reality that I often need to find a way to get things done to meet deadlines, how busy I am, and how often I need to burn the midnight oil to meet deadlines, how the heck do these people who are involved in social media have so much time to spend on this  'whole social networking thing" and still have a life?  Is that all they do all day? 

    It is natural to think that way.  I talk about it with friends and peers of mine all the time.   There are some social gurus like Chris Brogan who many of us think are superhuman.

    In my role as VP of Social Media for commonground, having a social presence is very important. However, delivering upon my vital factors is always the priority over maintaining or building on my social presence.  For example, last night I spent 5 minutes on Twitter between projects.  I spent the other three hours working on many of the same things we all work on -  PowerPoint presentation for my CEO, email, moving a couple of projects closer to the finish line, etc.. 

    Most of our members do not have social media in their job descriptions - you are environmental consultants, lawyers, and lenders - professionals involved in environmental and property due diligence.  Just how important is it that you are leveraging all the bells and whistles of social media?  It is not so important in the grand scheme of things.  However, I would also argue that the use of the appropriate social networking methodologies and approaches will nicely compliment what you are trying to achieve - professionally and personally. However, you should not stress out because your Twitter grade is not high enough.   

    So, given that we all have hectic schedules, here is my simple guide on how to methodically find time to work on your personal and company social presence.

    1)  Block a half hour on your calendar each day during a time that is best for your schedule to work on "social networking stuff".
     
    2)  Pick one thing you want to accomplish each week and focus on it.  Start a blog on WordPress.  Set up a Twitter account.  Set up a LinkedIn account.

    3)  If your workload for a particular day REALLY is overwhelming or you have a hard deadline, then skip the half hour that day.  The sky will not fall down if you wait until tomorrow.

    4)  When you have downtime - sitting on a plane, the couch at night, or even on the bike at the gym, read up on it, write blog posts, send tweets, etc. (obviously what you can do will depend on whether you have or don't have internet acces. You would be amazed how how many blogs you can write and bank on those long, boring flights).

    5)  Monitor the activity and results of your effort to figure out what is working best and what you should focus on moving forward.

    I like to use the social networking is like the gym analogy.   If you go to the gym every single day, you typically will see great results.  If you go to the gym a few times a week, you will still be much healthier and better off than if you do not go at all.  The same rules hold true for dedicating time to your social strategy. 

    Given that the commercial real estate market has slowed significantly, now is the perfect time to start at the pace that works for you.  Who knows, you might find your brand, and your company's, looks a lot more vibrant and healthier in a very short period of time.

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