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About Fresh in the Field Lauren Rosencranz brings Gen Y’s perspective to the commonground blog roll. In her blog, Lauren, Senior Analyst in EDR's Market Research Group, will discuss emerging opportunities in the environmental and risk management industries along with topics like professional development, office place dos and don’ts and experiential advice for young and seasoned professionals alike. |
It's award season: the Golden Globes a few weeks ago, the Super Bowl this weekend and the Oscars a few weeks after that. Whether you are more the type to tune into media day in Indianopolis or E!'s coverage of the best and worst dressed, there is a common theme: a lot of thought goes into the impression being made by the stars of these shows.
Here in New England, people are buzzing about Rob Gronkowski's press conference yesterday, mostly because it seems like coach Bill definitely had a hand in his preperation. (Not that this is a huge surprise.) But, when it comes to big competitions like these, appearances are critical to psyching out the competition (in the case of the superbowl) or furthering the personal brand of prestige (in the case of the Oscars).
Well, commonground has something in common with the Great Gronk and Viola Davis this year. We learned a few weeks ago that we are being awarded the Environmental Business Journal's Industry Leadership Award! And, we are up for the SIIA CODiE Award in the coming weeks. Last year, we were finalists for the CODiE and lost to Salesforce.com. It was a tough blow--the CODiE is probably the most prestigious award for business software and digital content. But as they say "it is an honor just to be nominated" and "it was a heck of a season!"
Last week we resurrected the weekly poll to start gauging the community on business, political, regulatory and some just-for-fun topics. Our first questions was about the current revisions to the ASTM E1527-05 standard. Below are the results.
While most of the community was aware that the standard was currently being revised, it looks like there are a lot of questions about what could be changing.
Some of you may be asking: why is this standard being revised when EPA has already required it in a Federal rule? According to ASTM policy, standards must be updated or reapproved as-is by the members of the committee every 8 years or they sunset and become unusable. Since the task group had to go through the voting process anyway, they decided to make some clarifications that wouldn't impact EPA's requirement that the standard is "at least as stringent" as the AAI Rule.
I sit on the ASTM E50 committee and have tried to take part in as many of the task group meetings and calls that have been happening over the past few years as the E1527 task group debates what-if anything- should change.
Here is a list of the topics that have received the most attention and will likely change a big in 2012.
Did I miss any? Now this list is just what is being brought to the table, and I don't expect all of the components are going to change in the version of the standard that will go to ballot in the coming weeks. After the E50 committee sends out the ballot (I think we are shooting for sometime in late Feb or early Mar), the task group will have to deal with all of the negative comments to build consensus around the new standard. So, we will likely have a new version of E1527 in late spring or early summer.
If you want more details on the revisions, read Tina Huff's blog. She's also a task group member and has written some good stuff on the debates we've been having.
Oh, and don't forget to weigh in on this week's poll on the homepage. It's a bound to start some debate!
This was a fantastic year for commonground. We grew in both our membership numbers and activity and we thank all of your for your contributions! I get a little emotional when I think about how far we’ve come as a community—especially when I look back to 2007 when a few of us at EDR were huddled around a table discussing the crazy idea of building a social networking site for our niche industry. We all wanted it to be a success, but there were always those nagging doubts about whether the industry was “ready” for it, or if professionals in our very competitive space would be open to helping fellow professionals. Almost five years later, commonground has become an indispensable resource to many and has made critical information accessible to anyone who is willing to ask (or in many cases, search). I believe that the collegial spirit within our community has improved communication and cooperation in the industry as a whole, and for that, we should all be very proud!
As we head into 2012, here are the most-read discussions and blogs of the year.
(Note: “most-read” is defined as the posts with the most logged-in member views.)
I don’t want to bring back any teenage angst or social anxiety issues that you spent years working out with your therapist, but as it turns out, no, the popularity contest never ends. Especially in a down economy, doing your job well isn’t always enough. Yep, I’m going to do it: you can’t just be good enough and smart enough, your clients, boss and coworkers have to like you, too. Luckily, though, your highschool-self can rest assured that the popularity contest has changed a bit and you will no longer be judged based on the merrits of designer jeans or the car you drive into the senior parking lot.
Last month I attended an event that featured Guy Kawasaki as a keynote speaker. I’ve heard Guy talk before but I was especially enamored by him after this event. He was there to talk about Enchantment, his new book which has been a best seller since it came out in March and is listed as one of Amazon’s best books of 2011. There is no rocket science to this book or Guy’s message, but both are incredibly powerful. Here’s the once sentence summary: by enchanting people, you not only get them to do what you want them to do, you fill them with great delight at the same time.
Much of the book deals with enchanting people with your company and products, and I encourage you to read it for those reasons. For this quick post, though, I am going to focus on some tips he gives for being a more likable, enchanting person.
Easy, right? Yes. But the easiest things to do are the easiest to forget. How important do you think likability is to business success? What small things have you done to enchant people?
Oh, and if you need a daily affirmation, Stuart Smalley has one for you.
It's the Halloween edition. How timely?
September is probably my favorite month of the year. Despite the waning daylight, school bus traffic and the thousands of college students who invade my neighborhood there is something about heading back to the office after Labor Day weekend that gives me an extra burst of energy and renewed commitment to my work. Everyone's returning from vacations, school is starting and there are usually new work initiatives to focus on. The fall is also an ever-popular time of year for conferences, important meetings and training. In that spirit, we have a couple of new training opportunities coming to commonground.
Whether it be your neighborhood, your kids’ school or you workplace, there are several things we can all do to help build a strong community:
Today, Microsoft announced the winner of their first ever Kodu Cup. Kodu is a simple interface that kids (or adults) can use to create computer games based on anything they can dream up. The winner was a 10 year-old named Hannah who created a game called Toxins. Hannah says her game “is about how the environment is getting polluted, and we need to help shut the factories down and cause less pollution.” For her efforts, she won a cash prize, a trip to New York, an Xbox 360 with Kinect, a lap top and all of the fabulous gear a 10 year old could dream of to go with it. Who knew saving the world from pollution could be so rewarding!
Obviously I say this tongue-in-cheek, and Hannah should be much applauded for her creativity and hard work. The reason I am blogging about this is to point out two trends made apparent to me by Microsoft’s announcement today.
…road traffic that is. If you have a smart phone with GPS in it, you probably already realize the benefits of social media and Web 2.0 to your daily commute. Apps like Traffic.com, Google maps with traffic overlays, and status updates from fellow commuters allow us to avoid grid lock...or at least plan for it. While this use of social media is nothing new, I recently came across something that made me think a real change is occurring.
Last week commonground’s Executive Committee (CEC) held its annual meeting during EDR’s Client Summit at Red Rock Casino Resort in Las Vegas. Besides having a great meeting (keep reading for the details), it was fantastic to talk to some of the nation’s top EPs, lenders, and commercial property influencers attedning the summit about what’s going on in the industry. And despite the Vegas Tourism Machine’s best efforts, I’m going to tell you what happened in Vegas: people talked about commonground, a lot! Maybe it is because I am the community manager, but so many conversations I had last week started with, “I saw on commonground that…”
While working your “day job” may already be taking up too much of your time, getting involved in industry organizations may be just the thing you need to advance your career. Here are my top five reasons why.
I am asked frequently by friends, family, commonground members and others in the industry about how they should keep their personal and professional lives seperate in social networks. In a world that grows increasingly smaller thanks to everyone and their mothers (literally) being on Facebook, Twitter, LinkedIn, Four Square, and the rest, it can become a challenge to balance your life as a private citizen and a professional representing your company on the web and if you’re like me, you probably find these worlds colliding more and more lately.
Last week I attended the EBI's Environmental Industry Summit in San Diego. It was a fantastic event in a fantastic local—and I’m not just saying that because commonground was awarded a second EBI Award, this year for Business Achievement in IT. (Yay!) The agenda covered a wide variety of topics from clean energy to hydraulic fracking, a comprehensive industry summary to sustainable cities. The panelists were top notch and had resumes that made this environmental-industry geek giddy. There were even autographs in order…
While watching the local news last week a saw a short segment about how qualified job-seekers are submitting thousands of resumes and never being called back. The segment included an interview with a “highly qualified” woman who claimed to have submitted her resume to dozens of websites and hasn’t gone on an interview in months. The reason: her resume is being overlooked by search engines that scan resumes for specific keywords related to the jobs companies are trying to fill. My first reaction: “Umm, duh? Get with it local news!” But upon further consideration, I thought about how keyword optimization can be challenging for job seekers, especially those who are looking to change roles and industries or for those not familiar with the concept of keywords.
In today’s day of 9% unemployment (i.e. lots of resumes out there!), short-staffed HR departments and advanced search technology, almost all resumes submitted online are stored in a bank and are only pulled for human review when keywords associated with a particular job opening are matched. So if your resume does not include the right keywords and you don’t know someone who will physically pass on your resume to HR or a recruiter, it may never get looked at, even if you are the perfect candidate for the job.
Here are a few tips and tricks to optimizing your resume for search engines.
Obama delivered his on Tuesday. Here is mine...
As a member of commonground, you may be wondering, how is commonground doing and what does EDR have planned for the community in coming year? For that reason, I’m writing our first State of the Community update.
The amount of content on commonground continues to grow in breadth and depth. In total, the site has close to 15,000 discussion posts, company profile listings, and blogs. When we made the decisions to create and launch commonground in 2007, we aimed at creating a destination on the web for environmental consultants and property professionals on the web. With all of the valuable content on the site, we feel that we have accomplished that goal.
What is most rewarding about my job is that our members find information that makes them better professionals and helps to grow business on commonground. Not only is our community an unmatched provider of answers to the technical questions that consultants and risk assessors have, but through the jobs board and the provider directory, firms are building teams, marketing their services, and growing their businesses.
Another year is coming to a close, and commonground has come a long way (look for a post next week about the State-of-the-Community)! We have experienced tremendous growth, fantastic conversations, ample controversy, and some wonderful expansion into new topics. It would only be right to award our most dedicated participants on the site, the members who make commonground the dynamic and valuable platform that it is. This year, each of our winners is receiving a cozy commonground Fleece! (Fleece modeled by the newest member of the cgTeam: Derek Showerman, our SEO expert.)
Most Helpful Member:
This award goes to a member who is always willing to reach out and give advice to fellow members: jessedphillips. Jesse is great about following up with members who post challenging questions to the forums. This type of contribution creates the supportive environment on the site that is so valuable to new and existing members.
Most Popular Post:
Some posts are just too compelling to stay away. The winner of this award is responsible for posting the most viewed discussion on the community this year. The $700 Phase I ESAs post started with member Jon Welge disagreeing with a blog written by our resident Market Maven. It turned into our most prolific discussion post today, with over 45 comments and 2,000 views.
Devil’s Advocate:
This award goes to the member who is never afraid to create controversy on the site. MaxEng consistently brings an alternate point-of-view to discussion posts while maintaining the professionalism which members so appreciate.
Most Responsive Member:
Tom Speight has been one of our most dedicated members since commonground's inception. His commitment continued in 2010 and Tom has one of the highest comment-to-new-post ratio of our membership, giving him fantastic social networking Karma!
Most Popular Blog:
Dianne Crocker’s Market Maven Blog is a cornerstone on the commonground community. Not only does her blog garner more comments than any other commonground blog, but it is also one of the most visited pages on the site. Her original content continues to educate and inform members while bridging the gap between the environmental due diligence industry and the commercial real estate market.
Most Active Member:
The member who has commented and posted more than anyone else on the site (We excluded EDR employees) is Larry Schnapf! Larry is never shy when it comes to stirring (or shaking!) the pot. This year he’s been keeping us abreast of the latest contamination law suits, issues for homeowners, how politics influence environmental regulations, and sustainability through his blog and discussion posts.
Congratulations to our winners and thanks to all of our members for making commonground one of the most thriving professional communities on the web! We hope to bring you more compelling content and tools to help you do your job better and grow your business in 2011. If you have any ideas on how we can improve, we'd love to hear them!