This is a public Blog  publicRSS


About Fresh in the Field

Lauren Rosencranz brings Gen Y’s perspective to the commonground blog roll. In her blog, Lauren, Senior Analyst in EDR's Market Research Group, will discuss emerging opportunities in the environmental and risk management industries along with topics like professional development, office place dos and don’ts and experiential advice for young and seasoned professionals alike.

Add to Technorati Favorites


Recent Blog Entries

  • Our new logo!95.0
    Entry posted February 16, 2012 by Lauren617Elite Contributor

    I'm so excited to share this with the community: commonground has a new logo!

    In case you missed my post a few weeks ago, commonground is about to get a makeover. As part of this process, we decided commonground need a new logo. Mike Kulka recently posted a great blog on logos. If you've considered updating your company's branding, definitely give it a read. 

     

    commonground communityWhy a new logo for cg? 

    1. We never actually used a graphic designer to create the one we have now.

    2. We got the feeling that our membership and core values as a community clashed a bit with our current theme, especially the weoples.  

    3. We wanted a logo that communicated our community's story. 

     

    So, without further adieu.... 

  • What's happening with vapor intrusion?25.0
    Entry posted February 15, 2012 by Lauren617Elite Contributor

    Over the last several years the industry has grappled with how to deal with vapor contamination on and around properties. Vapor intrusion—and then vapor encroachment—have increasingly played a role in Phase I ESAs as ASTM developed standards to guide screening for vapor conditions. 

    Regulations and standards that deal with what happens from screening, through analysis and finally the cleanup and closure of sites impacted by vapor contamination are currently under review.  Here is a quick review on what's been happening at ASTM, EPA and one state.

  • A Red Carpet Run Demands a New Look...
    Entry posted February 1, 2012 by Lauren617Elite Contributor

    It's award season: the Golden Globes a few weeks ago, the Super Bowl this weekend and the Oscars a few weeks after that. Whether you are more the type to tune into media day in Indianopolis or E!'s coverage of the best and worst dressed,  there is a common theme: a lot of thought goes into the impression being made by the stars of these shows. 

    Here in New England, people are buzzing about Rob Gronkowski's press conference yesterday, mostly because it seems like coach Bill definitely had a hand in his preperation. (Not that this is a huge surprise.) But, when it comes to big competitions like these, appearances are critical to psyching out the competition (in the case of the superbowl) or furthering the personal brand of prestige (in the case of the Oscars). 

    Well, commonground has something in common with the Great Gronk and Viola Davis this year. We learned a few weeks ago that we are being awarded the Environmental Business Journal's Industry Leadership Award! And, we are up for the SIIA CODiE Award in the coming weeks. Last year, we were finalists for the CODiE and lost to Salesforce.com. It was a tough blow--the CODiE is probably the most prestigious award for business software and digital content. But as they say "it is an honor just to be nominated" and "it was a heck of a season!"

  • ASTM E1527 Revisions- Last Week's Poll
    Entry posted January 25, 2012 by Lauren617Elite Contributor

    Last week we resurrected the weekly poll to start gauging the community on business, political, regulatory and some just-for-fun topics. Our first questions was about the current revisions to the ASTM E1527-05 standard. Below are the results. 

    ASTM E1527While most of the community was aware that the standard was currently  being revised, it looks like there are a lot of questions about what could be changing. 

    Some of you may be asking: why is this standard being revised when EPA has already required it in a Federal rule? According to ASTM policy, standards must be updated or reapproved as-is by the members of the committee every 8 years or they sunset and become unusable. Since the task group had to go through the voting process anyway, they decided to make some clarifications that wouldn't impact EPA's requirement that the standard is "at least as stringent" as the AAI Rule. 

    I sit on the ASTM E50 committee and have tried to take part in as many of the task group meetings and calls that have been happening over the past few years as the E1527 task group debates what-if anything- should change. 

    Here is a list of the topics that have received the most attention and will likely change a big in 2012. 

    • Changes to the HREC and REC definition 
    • Clarification re: the file review requirement
    • Clarification re:  vapor enchroachment's relationship to E1527
    • Clarification that the requirements of E1527 are for those seeking LLPs or grants (directed at "users" of the standard--especially lenders)
    • New Table of Contents
    • Changes to the legal appendix
    • Fixing some "should" versus "shall" language throughout the standard
    • requirements on database providers to update records more frequently

    Did I miss any? Now this list is just what is being brought to the table, and I don't expect all of the components are going to change in the version of the standard that will go to ballot in the coming weeks. After the E50 committee sends out the ballot (I think we are shooting for sometime in late Feb or early Mar), the task group will have to deal with all of the negative comments to build consensus around the new standard. So, we will likely have a new version of E1527 in late spring or early summer. 

    If you want more details on the revisions, read Tina Huff's blog. She's also a task group member and has written some good stuff on the debates we've been having.

     

    Oh, and don't forget to weigh in on this week's poll on the homepage. It's a bound to start some debate!  

  • 2011 Year-in-Review
    Entry posted December 30, 2011 by Lauren617Elite Contributor

    This was a fantastic year for commonground. We grew in both our membership numbers and activity and we thank all of your for your contributions! I get a little emotional when I think about how far we’ve come as a community—especially when I look back to 2007 when a few of us at EDR were huddled around a table discussing the crazy idea of  building a social networking site for our niche industry. We all wanted it to be a success, but there were always those nagging doubts about whether the industry was “ready” for it, or if professionals in our very competitive space would be open to helping fellow professionals. Almost five years later, commonground has become an indispensable resource to many and has made critical information accessible to anyone who is willing to ask (or in many cases, search). I believe that the collegial spirit within our community has improved communication and cooperation in the industry as a whole, and for that, we should all be very proud!

    As we head into 2012, here are the most-read discussions and blogs of the year.   
    (Note: “most-read” is defined as  the posts with the most logged-in member views.)

  • Does the popularity contest ever end?25.0
    Entry posted October 12, 2011 by Lauren617Elite Contributor

    I don’t want to bring back any teenage angst or social anxiety issues that you spent years working out with your therapist, but as it turns out, no, the popularity contest never ends. Especially in a down economy, doing your job well isn’t always enough. Yep, I’m going to do it: you can’t just be good enough and smart enough, your clients, boss and coworkers have to like you, too. Luckily, though, your highschool-self can rest assured that the popularity contest has changed a bit and you will no longer be judged based on the merrits of designer jeans or the car you drive into the senior parking lot.

    enchantmentLast month I attended an event that featured Guy Kawasaki as a keynote speaker. I’ve heard Guy talk before but I was especially enamored by him after this event. He was there to talk about Enchantment, his new book which has been a best seller since it came out in March and is listed as one of Amazon’s best books of 2011. There is no rocket science to this book or Guy’s message, but both are incredibly powerful.  Here’s the once sentence summary: by enchanting people, you not only get them to do what you want them to do, you fill them with great delight at the same time.  

    Much of the book deals with enchanting people with your company and products, and I encourage you to read it for those reasons. For this quick post, though, I am going to focus on some tips he gives for being a more likable, enchanting person.

    • Smile. Not a fake smile, but a real smile that makes your eyes squint a bit is the first step in winning people over, even in business.
    • Default to “Yes”. When your boss asks you to do something when you’re busy, the natural thing to do is to explain why you cannot help. You probably have a totally legitimate reason and saying yes may even be irresponsible. However if you do this too often, you risk being labeled as an anti-team player. Here’s an alternative-  Boss: Can you help me with Project A? You: Yes, I can. Let me see my schedule. It looks like I can help with Project A, but I’ll have to let Clients B and C know that the work I’m doing for them will be a day or two late. Is that ok? Chances are your boss will probably find a solution that works for clients A, B and C and you won’t have to work till 11pm.
    • Find something to agree on. From time to time, you’ll probably have to work with someone you really do not like. This is challenging, but finding commonalities can help, even if it is something small and unrelated to work. Some examples:  your kids play soccer, you both grew up in the south, or you like the same TV show. This will humanize the person and make their flaws less central to how you perceive them.
    • Allow people to pay you back. Especially in professional services and consulting, we always want to do, do, do for our clients.  If the relationship is always a one-way street, the other person may feel indebted to you and guilty. This is straining. The same is true of your boss and your colleagues. If you try to do everything and never take help, you may get labeled as an over achiever or know-it-all; which are equally bad labels today as they were in high school. Allowing people to reciprocate a favor will help build your relationship.
    • Deliver bad news early. The project is over budget, late, or a complete flop. These are painful things to admit and you will be tempted to sweep news like this under the rug. But being upfront with your client or boss is much less bad than trying to cover things up, failing, and then having to admit to covering it up in addition to delivering bad news. You can often work out a solution by owning up to mistakes as soon as they’ve happened.
    • Suck it up. No matter what your role is at your company, being willing to do the dirty work shows you understand what your employees and colleagues are going through and are committed to the common mission.  This also extends to asking people to do things for you. If you wouldn’t miss Thanksgiving to complete a project, don’t ask your employees to.

    Easy, right? Yes. But the easiest things to do are the easiest to forget. How important do you think likability is to business success? What small things have you done to enchant people?

    Oh, and if you need a daily affirmation, Stuart Smalley has one for youSmile It's the Halloween edition. How timely? 

  • September means it's time to hit the books!
    Entry posted September 7, 2011 by Lauren617Elite Contributor

    September is probably my favorite month of the year. Despite the waning daylight, school bus traffic and the thousands of college students who invade my neighborhood there is something about heading back to the office after Labor Day weekend that gives me an extra burst of energy and renewed commitment to my work.  Everyone's returning from vacations, school is starting and there are usually new work initiatives to focus on. The fall is also an ever-popular time of year for conferences, important meetings and training. In that spirit, we have a couple of new training opportunities coming to commonground.

  • Building a Strong Community
    Entry posted August 26, 2011 by Lauren617Elite Contributor

    Whether it be your neighborhood, your kids’ school or you workplace, there are several things we can all do to help build a strong community:

    • Respect other members;
    • Offer support to those who need it;
    • Share resources and knowledge;
    • And have a little bit of fun!
    We made each of these compontents a priority when we first strated commonground. As we matured, it became clear that we needed to step it up a notch. Here's how we are responding.
  • Saving the Planet: All Fun and Games3
    Entry posted June 14, 2011 by Lauren617Elite Contributor

    Today, Microsoft announced the winner of their first ever Kodu Cup. Kodu is a simple interface that kids (or adults) can use to create computer games based on anything they can dream up. The winner was a 10 year-old named Hannah who created a game called Toxins. Hannah says her game “is about how the environment is getting polluted, and we need to help shut the factories down and cause less pollution.”  For her efforts, she won a cash prize, a trip to New York, an Xbox 360 with Kinect, a lap top and all of the fabulous gear a 10 year old could dream of to go with it. Who knew saving the world from pollution could be so rewarding! Smile Obviously I say this tongue-in-cheek, and Hannah should be much applauded for her creativity and hard work. The reason I am blogging about this is to point out two trends made apparent to me by Microsoft’s announcement today.

  • Social Media and Traffic…5.0
    Entry posted June 3, 2011 by Lauren617Elite Contributor

    …road traffic that is. If you have a smart phone with GPS in it, you probably already realize the benefits of social media and Web 2.0 to your daily commute. Apps like Traffic.com, Google maps with traffic overlays, and status updates from fellow commuters allow us to avoid grid lock...or at least plan for it. While this use of social media is nothing new, I recently came across something that made me think a real change is occurring. 

  • We've arrived...in Vegas!5.0
    Entry posted May 25, 2011 by Lauren617Elite Contributor

    Last week commonground’s Executive Committee (CEC) held its annual meeting during EDR’s Client Summit at Red Rock Casino Resort in Las Vegas.  Besides having a great meeting (keep reading for the details), it was fantastic to talk to some of the nation’s top EPs, lenders, and commercial property influencers attedning the summit about what’s going on in the industry. And despite the Vegas Tourism Machine’s best efforts, I’m going to tell you what happened in Vegas: people talked about commonground, a lot! Maybe it is because I am the community manager, but so many conversations I had last week started with, “I saw on commonground that…” 

  • The Importance of Being Involved in Industry Organizations14.0
    Entry posted May 13, 2011 by Lauren617Elite Contributor

    While working your “day job” may already be taking up too much of your time, getting involved in industry organizations may be just the thing you need to advance your career. Here are my top five reasons why. 

  • Online, Personal and Professional Worlds Collide4
    Entry posted April 13, 2011 by Lauren617Elite Contributor

    I am asked frequently by friends, family, commonground members and others in the industry about how they should keep their personal and professional lives seperate in social networks. In a world that grows increasingly smaller thanks to everyone and their mothers (literally) being on Facebook, Twitter, LinkedIn, Four Square, and the rest, it can become a challenge to balance your life as a private citizen and a professional representing your company on the web and if you’re like me, you probably find these worlds colliding more and more lately. 

  • Is “Environmentalist” a Dirty Word?3
    Entry posted March 15, 2011 by Lauren617Elite Contributor

    Last week I attended the EBI's Environmental Industry Summit in San Diego. It was a fantastic event in a fantastic local—and I’m not just saying that because commonground was awarded a second EBI Award, this year for Business Achievement in IT. (Yay!) The agenda covered a wide variety of topics from clean energy to hydraulic fracking, a comprehensive industry summary to sustainable cities. The panelists were top notch and had resumes that made this environmental-industry geek giddy. There were even autographs in order… 

  • Get Noticed Using Resume Keywords1
    Entry posted March 2, 2011 by Lauren617Elite Contributor

    While watching the local news last week a saw a short segment about how qualified job-seekers are submitting thousands of resumes and never being called back. The segment included an interview with a “highly qualified” woman who claimed to have submitted her resume to dozens of websites and hasn’t gone on an interview in months. The reason: her resume is being overlooked by search engines that scan resumes for specific keywords related to the jobs companies are trying to fill. My first reaction: “Umm, duh? Get with it local news!” But upon further consideration, I thought about how keyword optimization can be challenging for job seekers, especially those who are looking to change roles and industries or for those not familiar with the concept of keywords.  

    In today’s day of 9% unemployment (i.e. lots of resumes out there!), short-staffed HR departments and advanced search technology, almost all resumes submitted online are stored in a bank and are only pulled for human review when keywords associated with a particular job opening are matched. So if your resume does not include the right keywords and you don’t know someone who will physically pass on your resume to HR or a recruiter, it may never get looked at, even if you are the perfect candidate for the  job.

    Here are a few tips and tricks to optimizing your resume for search engines.  

Subscribe to this blog

Subscribe by Email

Enter your email address:

Delivered by FeedBurner

Recent Comments

Connect with me on LinkedIn

Retweet my latest blog