I'm so excited to share this with the community: commonground has a new logo!
In case you missed my post a few weeks ago, commonground is about to get a makeover. As part of this process, we decided commonground need a new logo. Mike Kulka recently posted a great blog on logos. If you've considered updating your company's branding, definitely give it a read.
1. We never actually used a graphic designer to create the one we have now.
2. We got the feeling that our membership and core values as a community clashed a bit with our current theme, especially the weoples.
3. We wanted a logo that communicated our community's story.
So, without further adieu....
Here are the top three reasons I love it.
1. It's social.
2. It clearly conveys what commonground is all about.
3. Instead of the doom & gloom our industry is often associated with, it is bright and almost cheerful.
We put a lot of thought into the process, including advice from our commonground executive commity.
You can expect to start seeing the new logo in use on the site along with new, cleaner background art over the next few weeks.
What do you think?
Over the last several years the industry has grappled with how to deal with vapor contamination on and around properties. Vapor intrusion—and then vapor encroachment—have increasingly played a role in Phase I ESAs as ASTM developed standards to guide screening for vapor conditions.
Regulations and standards that deal with what happens from screening, through analysis and finally the cleanup and closure of sites impacted by vapor contamination are currently under review. Here is a quick review on what's been happening at ASTM, EPA and one state.
Our member poll this week asks you how you think vapor encroachment should be dealt with during a Phase I ESA. Early results show that two-thirds of respondents think vapors should be considered as part of the Phase I. What do you think?
What’s happening in your state? Are you seeing changes to your guidance? What impacts will these changes have on the industry?
It's award season: the Golden Globes a few weeks ago, the Super Bowl this weekend and the Oscars a few weeks after that. Whether you are more the type to tune into media day in Indianopolis or E!'s coverage of the best and worst dressed, there is a common theme: a lot of thought goes into the impression being made by the stars of these shows.
Here in New England, people are buzzing about Rob Gronkowski's press conference yesterday, mostly because it seems like coach Bill definitely had a hand in his preperation. (Not that this is a huge surprise.) But, when it comes to big competitions like these, appearances are critical to psyching out the competition (in the case of the superbowl) or furthering the personal brand of prestige (in the case of the Oscars).
Well, commonground has something in common with the Great Gronk and Viola Davis this year. We learned a few weeks ago that we are being awarded the Environmental Business Journal's Industry Leadership Award! And, we are up for the SIIA CODiE Award in the coming weeks. Last year, we were finalists for the CODiE and lost to Salesforce.com. It was a tough blow--the CODiE is probably the most prestigious award for business software and digital content. But as they say "it is an honor just to be nominated" and "it was a heck of a season!"
In preparation for our big honors, commonground is going to get a bit of a make over, too. Over the past few weeks, we have been working with graphic designers and online community experts to rework the look and flow on commonground. I realized how important this process is to our community when I got an email from one of our loyal members, MattFox, who told me he never saw the notes about our Holiday Hilarity contest. That's a problem! I thought it was everywhere, but Matt has put together his own little shortcuts for navigating around the site because the default homepage hasn't been cutting it for him and he never saw the links to the contest.
This is all going to change. Here is what you can expect:
Over the years, commonground has outgrown the current theme and layout. We have so much more content, many more members and increased functionality on the site and the new commonground will make sure all of this is within better reach. There will also be much more focus on you, the community.
What improvements do you want to see? What is most important to you as we go through this process?
I think the new navigation and theme on the site are sure to elevate the commonground brand and bring it to a place the better-reflects the quality of content and membership we have on the site. Hopefully this will serve us as we head into the CODiE Award process!
Looking forward to hearing your thoughts. Oh, and go Pats!
Last week we resurrected the weekly poll to start gauging the community on business, political, regulatory and some just-for-fun topics. Our first questions was about the current revisions to the ASTM E1527-05 standard. Below are the results.
While most of the community was aware that the standard was currently being revised, it looks like there are a lot of questions about what could be changing.
Some of you may be asking: why is this standard being revised when EPA has already required it in a Federal rule? According to ASTM policy, standards must be updated or reapproved as-is by the members of the committee every 8 years or they sunset and become unusable. Since the task group had to go through the voting process anyway, they decided to make some clarifications that wouldn't impact EPA's requirement that the standard is "at least as stringent" as the AAI Rule.
I sit on the ASTM E50 committee and have tried to take part in as many of the task group meetings and calls that have been happening over the past few years as the E1527 task group debates what-if anything- should change.
Here is a list of the topics that have received the most attention and will likely change a big in 2012.
Did I miss any? Now this list is just what is being brought to the table, and I don't expect all of the components are going to change in the version of the standard that will go to ballot in the coming weeks. After the E50 committee sends out the ballot (I think we are shooting for sometime in late Feb or early Mar), the task group will have to deal with all of the negative comments to build consensus around the new standard. So, we will likely have a new version of E1527 in late spring or early summer.
If you want more details on the revisions, read Tina Huff's blog. She's also a task group member and has written some good stuff on the debates we've been having.
Oh, and don't forget to weigh in on this week's poll on the homepage. It's a bound to start some debate!
Maybe it is just the summer, but lately I’ve been thinking that a four-day workweek would totally rock! The concept is that employees start work an hour earlier and leave an hour later Monday-Thursday and then begin the weekend on Friday, maintaining the 40 hour workweek. There are many reasons why employers have switched to four day workweeks, reducing environmental impact, energy savings and cost cutting, topping the lists. However, employee satisfaction is also a major reason to implement a four day workweek. But there are some draw backs to this schedule, however sweet free-Fridays sound.
Since last summer, 80% of the employees of the State of Utah have worked 10-hour days Monday through Thursday, allowing the city to close buildings that house its non-essential services on Friday. Work4Utah's goal was to save about $2 million a year from the $11 billion budget and to cut CO2 emissions by 3,000 metric tons. However, recent reports noted that the program was not as successful as the state had hoped. It turns out the state could not keep some employees away on Friday! The state was unable to close about 100 of the 1,000 buildings it had originally marked to participate in the program, and was only able to reduced energy usage by 13%, missing its goal of 20%. Reports noted that the state is still working out the kinks in how to most effectively close buildings to reap the highest energy savings. State employees had mixed reactions to their newly-imposed schedules last summer, but more recent survey data shows that 70% of employees prefer the condensed schedule to a traditional five day workweek. Employees report that they are able to do things like spend time with family, volunteer, and travel during their three day weekends. But others find the long work day daunting. A common complaint is that waking up early to be into work by 7 am and not leaving until 6 pm renders you exhausted and unable to maintain normal life activities after office hours, leaving the weekends packed with errands and chores that are usually done on weekday evenings. Parents are challenged by coordinating transportation and supervision for their children in the evening hours and find themselves missing out on soccer games and homework time. While there is definitely a big adjustment to be made, the benefits seem to outweigh the challenges.
I am a proponent of the four day workweek. Especially for workers with office jobs, I think a condensed schedule makes perfect sense. Outside of Utah’s 13% energy savings is the energy saved from employees not having to drive to and from work on Friday. Some employers are switching to the four day workweek in the recession in lieu of raises, because not have to commute on the 5th day results in a significant savings for employees. Having fewer people on the road as often could also decrease car accidents, save on road construction, and reduce traffic.
Besides these financial benefits, I personally love the idea of reclaiming 50 days a year to use as I see fit! Most of you reading this probably agree that no matter how you try, you end up working 10 hours a day even with a five day schedule! After office hours, many of us end up doing the inevitable hour or so of “catching up” on things we didn’t get to do in the office as we unwind at home. With all the meetings that we attend each day, it seems like we need more time in the workday to handle our actual tasks.
If we all arrived at work an hour earlier and stayed an hour later, there would be more productive hours in our weeks. Here is how I figure: we waste time regrouping on everything we worked on in the previous days that we didn’t have time to finish. Every morning we spend a large chunk of time going through emails and checking in with our bosses and coworkers on the day’s projects. Unexpected things come up, meetings run late and before you know it, it is 5:00 and all your coworkers are filtering out of the office, leaving you without the support you may need to finish your tasks.
Cost reduction, energy savings, happier employees, cleaner environment, safer roads, wow, this four-day-workweek-thing is looking better and better! Okay, I’ve sold myself, how ‘bout you, management?
While watching the local news last week a saw a short segment about how qualified job-seekers are submitting thousands of resumes and never being called back. The segment included an interview with a “highly qualified” woman who claimed to have submitted her resume to dozens of websites and hasn’t gone on an interview in months. The reason: her resume is being overlooked by search engines that scan resumes for specific keywords related to the jobs companies are trying to fill. My first reaction: “Umm, duh? Get with it local news!” But upon further consideration, I thought about how keyword optimization can be challenging for job seekers, especially those who are looking to change roles and industries or for those not familiar with the concept of keywords.
In today’s day of 9% unemployment (i.e. lots of resumes out there!), short-staffed HR departments and advanced search technology, almost all resumes submitted online are stored in a bank and are only pulled for human review when keywords associated with a particular job opening are matched. So if your resume does not include the right keywords and you don’t know someone who will physically pass on your resume to HR or a recruiter, it may never get looked at, even if you are the perfect candidate for the job.
Here are a few tips and tricks to optimizing your resume for search engines.
With a little bit of research and forward thinking, you’ll be able to create a resume that not only represents your experience and goals, but is also easy for search engines to pick out. For more reading on this subject, sites like Monster and CareerBuilder have dozens of articles and even tools that help you analyze your resume. Good luck with your job search! And if you’re looking for an environmental job, be sure to check out the commonground job board. We’ve had a lot of new jobs listings posted in the past few weeks!
Forbes Magazine listed the fear of public speaking as the 9th most common fear in the United States. Death did not make their list. Think about this: You’re sitting in a room full of people listening to someone speak and you know that you are the next person who has to give a presentation. You work yourself up so much that you start to think that you’d rather die than stand up there! It is completely irrational but we’ve all been there at one point in our lives.
The fear of public speaking is also commonly referenced as one of the biggest obstacles holding people back in their careers. I was told once by a public speaking trainer at Dale Carnegie that only about 10% of working Americans are willing to speak in public. Of those, only 2% are effective speakers. So, if you can deliver a good presentation, you have a huge edge over your peers and colleagues. Public speaking is definitely a skill to learn and hone!
Tomorrow I will be participating in a webinar for EDR’s lender clients. While I will only be doing a short piece of the presentation and I have delivered many similar presentations in person in the past, I will likely still be nervous before I begin my short talk. I once read that in public speaking, preparation is the cure for perspiration, a concept that really clicked for me! My husband opened a fortune cookie last week that had a similar theme: “When dealing with stress, work is better than whiskey”. The concept applies to almost everything you want to achieve in life, but especially to public speaking. So, in preparation for my speaking engagement tomorrow I started looking over materials from a few of the public speaking courses that I’ve attended. Here are some of the best tips I’ve received from both training courses and mentors over the years:
1. Know what you are talking about and what you are going to say. This seems obvious but it is so important that I have to include it. You really need to understand all of the ins and outs of your subject matter. One way to test yourself is to give your presentation to at least one person who is unfamiliar with your subject matter and at least one person who really knows your subject matter. Tell them to ask questions during your talk. If you can answer them, you are probably in good shape. The second component refers to the organization of your presentation. You want your words to flow, so make sure you have a strong outline or well organized slide presentation, if you are using one. It is okay to repeat yourself, the audience usually needs to hear important concepts at least 2 or 3 times before they understand them anyway, but make sure you aren’t bouncing all over the place.
2. Stop apologizing. How many times have you heard a public speaker apologize before they start speaking? So many speakers give excuses for why their presentation is going to be bad before they even start! What is the audience supposed to think?
3. Know that you will get nervous and what to expect when you do. This was a tip my college advisor gave me and one of the best I’ve heard. She told me that she always wears a turtleneck when she speaks in public because as soon as she starts speaking she starts to turn red on her chest and this redness continues to spread upward until she gets comfortable. By wearing a turtleneck, she doesn’t have to worry about this reaction. If you are a cougher, bring some tea with you. If you tend to fix your hair when you get nervous, pull it back.
4. You know that you are nervous, but the audience probably doesn’t. I took one of those public speaking classes where they film you and then you have to watch yourself on tape. Yes, this sounds like a nightmare come true! But actually, it was a great exercise because it made me realize that the little slip-ups and nervous jitters that I had did not come across in my voice at all. You can test this theory using your webcam or one of those nifty flip cameras that are available for about $150.
5. Ironing boards have more than one use. Most presentations I give are preceded by a night in a hotel room. The best way to prepare for a face to face presentation is by taking out your ironing board and using it as your podium. Look at yourself in the mirror as you speak. Are your shoulders slumped? Are you moving around too much? Are you boring yourself? This is a great way to check up on all of the “make or break” components of a presentation. If you don't have/need an ironing board, the same advice applies: Practice, practice, practice, and when you think you have practiced enough, practice one more time!
6. You are your own worst enemy. This is an original tip courtesy of yours truly. We’ve already established that most people hate to speak in public. Knowing that, your audience is generally rooting for you to do a great job! Don’t get down on yourself while you’re speaking or you will enter the downward spiral. Only you control this. If you start to walk toward the black hole, stop! Take a breath. Start your last sentence over on a new note.
Glossophobia is definitely a fear worth facing. The most important step towards overcoming your fear is by saying 'yes' next time someone asks you to speak in public. Take on the challenge and feel the sense of pride that you get after delivering a great speech! I hope these tips are helpful!
Given Thursday is Thanksgiving, I felt obligated to write a blog about what I’m thankful for…not at all an original idea but a necessary blog none the less. Instead of just covering the general topics (my health, my family, my awesome boss and coworkers, wink wink) how ‘bout a list of the business tools that I couldn’t live without. With technology evolving so quickly, do you ever stop and wonder how people got things done in the 90s? The 80s?! The 70s!?! The productivity tools available to us now certainly deserve our thanks!
Here are the top 5 business tools that are indispensible to me.
5. Google Reader: How could I possibly keep up with all of the blogs, news feeds, and trending industry topics I follow without an RSS reader? It would take HOURS to consume the info I can get in just a few minutes. I keep three categories of feeds: Business, Life Style, and Social Media, allowing me to quickly keep up to speed with what is going on the world without spending a lot of time searching the web or visiting multiple websites.
4. Headphones: Noisy office, distracting conversations, bustling airports. High quality, noise canceling headphones are a must for me to keep focused. Most of my work is done with classical music playing. I actually lost my fantastic Sony headphones a few months ago and I have to wait for Santa to bring me new ones….for now I have a cheap substitute that do the trick, but I definitely plan on asking for another set of nice ones.
3. Google Analytics: If you have a website and you do not currently use Google Analytics, you are missing out on a wealth of knowledge. It is amazing to see shifting trends in website traffic and what it means for your business. Nine times out of ten, I find a surprising and often hilarious statistic regarding the referral and keyword traffic to the community that, without Google Analytics, I’d never know about.
2. MS Outlook Calendar: I don’t realize how much I depend on this until, for some reason I mis-schedule an appointment, in which case I will likely miss a meeting unless I’m reminded by a friendly colleague. In addition to scheduling meetings and appointments, outlook calendar is also good for blocking off time for dreaded tasks that I know I will put off!
1. Smartphone: Seriously, how did I survive without you, iPhone 4? You just keep on giving, and all you ask is that I don’t hold you in my left hand when making a call. iPhone users can complain all they want about their black-boxes of productivity, but when it comes down to it, they can’t live without it. The same is true for any iPhone competitor, like Droid or Blackberry. Personal finances, social life, family obligations, and work all managed in one tiny device. The biggest challenge of being an iPhone user for me is not that it doesn’t support Flash or that it drops calls, its putting the darn thing down for 10 minutes! As a work tool, I use my iPhone to keep up with emails, review documents on the run, read blogs and forums when I’m not in front of my computer, answer my office phone remotely…the list goes on. I suppose iPhones greatness is a blessing and a curse, but it gets the #1 slot on my list all the same because I know how I’d feel if I lost it. I get that stomach-flipping, face-flushing nerve cascade once a week when I think I’ve misplaced it somehow! Luckily it only lasts a few minutes, even for a forgetful person like me…there’s an app that will help you locate your phone using a combination of GPS and a loud siren noise ;)
It will be interesting to see how this list evolves in the next 5 years. Technology has been advancing so quickly, I can’t imagine what is to come.
What business tools are you thankful for?
With so many questions and challenges concerning our energy future and climate change, domestic natural gas has taken off as a “greener” alternative to burning oil and coal. Recent advancements in drilling have vastly expanded the size of the natural gas market. Hydraulic fracturing, or fracking (also, frac’ing) as it is often referred, is the process of stimulating wells to extract natural gas (and oil). It involves breaking shale several thousand feet below the surface of the earth by injecting water, sand and chemicals at high pressures to shatter the rock and release the valuable resources. EPA projects that 20% of domestic natural gas will come from shale by 2020. However, as more and more fracking operations crop up from coast to coast, questions of their real environmental costs are also growing.
Fracking has been going on in the United States for more than 50 years, but recent advancements in horizontal fracturing technology have created an explosion in the number of wells and have brought fracking east to states like New York and Pennsylvania. In a sense, fracking has created a modern day gold rush. And because local and state economies have been under extreme economic pressure due to the recession, many officials and locals have-- until recently--welcomed the added revenue from permits and taxes that move in with the drilling companies, not to mention job creation.
A new source of clean energy right in our own back yards, just waiting to be released? Like most things that sound too good to be true, fracking has some serious side effects. Here is my non-scientific summary of the risks.
The chemicals used in the water mixture that is injected into the wells is toxic, but most drilling companies will not disclose the actual make up of their concoctions, labeling them trade secrets. There are concerns about how these chemicals are handled, the impacts they are having underground, and the potential for spills on the ground when they are eventually transported to waste treatment plants. There have been many complaints about fracking chemicals being released into drinking water supplies and because there are convenient Bush-era exclusion to water-safety regulations in the 2005 Energy Bill, fracking companies are not taking all of the precautions they could. (Note that Halliburton is heavily involved in fracking.)
Fracking is a very water intensive process and in areas where water supply is low, residents are concerned that operations can cause scarcity issues.
Manmade retention ponds or pits are used to hold the water/chemical/sand mixture that break the shale, creating giant pools containing toxins like chloride, barium and strontium in the middle of rural lands and forests. There have been reports of wildlife mistaking these ponds as natural bodies of water and being poisoned. In one recent story, cattle were quarantined based on concerns of sending contaminated meat to market after the animals were thought to have been drinking water from a leaking pit adjacent to the farm.
Creation of new underground pathways
There are concerns that new underground pathways will transport not only the chemicals involved in fracking process itself, but also any other spills or plumes that happen to intersect them.
Methane gas leaks
Methane is one of the greenhouse gases that contribute to global warming. Scientists have documented that methane from fracking can leak and traveled through underground pathways and eventually be released into the atmosphere. .
Fracking Studies Underway
A 2004 study by EPA showed that fracking was not a risk to groundwater, but with the swath of complaints that have arisen lately, EPA announced in late 2009 that it will revisit this finding. EPA is currently in the process of further defining the study that is set to take place starting this fall and into 2012 by holding public meetings in impacted areas. As Pat Coyne mentioned, one meeting that was supposed to take place in upstate New York last week was canceled when 8,000 people were expected to attend. Organizers are now working to find a larger venue for the meeting.
The growing cases related to fracking operations are quite troubling. When I think about it, I get concerned about whether there will ever be clean, safe energy! It is quite depressing and overwhelming if you let your mind wander… It will be interesting to see where this goes. With any new technology, there are unforeseen risks and it seems like we are just cracking the surface on those involved in fracking …no pun intended. Okay, I realized the pun and left it in so maybe it is intended.
What do you think? Is fracking the next big environmental issue?
I am asked frequently by friends, family, commonground members and others in the industry about how they should keep their personal and professional lives seperate in social networks. In a world that grows increasingly smaller thanks to everyone and their mothers (literally) being on Facebook, Twitter, LinkedIn, Four Square, and the rest, it can become a challenge to balance your life as a private citizen and a professional representing your company on the web and if you’re like me, you probably find these worlds colliding more and more lately.
While helping one of EDR’s sister companies establish their twitter presence a few weeks ago, Mark and I came across a common misperception among business people trying to harness the power of 140 characters to boost their brand awareness: you must keep it strictly-business when tweeting on behalf of your company. No, please, don’t; honestly, your work probably isn’t that interesting! Think about it this way: if you have a brand or company you feel loyal to, whether it’s a coffee shop, equipment rental company, business supply purveyor or any other vendor, does that loyalty stem soley from price and service, or does it also come from the personal relationship you have with the representatives of that company? Brand loyalty and business generation have always been about personal relationships. Social networking hasn’t changed that, it has only changed the way we sustain these relationships.
And then there’s Facebook. Today, 900 million brands, groups, pages, and events have established a presence on Facebook. Business people are increasingly using the frat-house of social networks to build relationships with colleagues and clients. I hail from the first generation of professionals who has had a Facebook presence since their college years. Letting work infiltrate your Facebook life if you are my age or younger is, well…in Facebook terms, it’s complicated. (Read: your boss may come across photos of you at a toga party.) Facebook does have plenty of flexible and powerful privacy screens to prevent this from happening, but I urge people to push their comfort level on representing themselves more transparently on the web. Lately for me, that means my mom and my company’s CEO commenting on the same status update about commonground winning an award at the Environmental Business Industry summit. Errr, awkward? A little…but is our CEO going to think less of me because…I have a mom?! Of course not! The personal information you share on channels like Facebook make you a more colorful, likable person, rather than just a talking head representing your company or reporting back on your department’s recent success. So just go with it!
When you see an associate or client at an event, what conversations generally take up most of your time? Conversations invariably lead to an exciting ball game, a killer round of golf, little-Janey taking her first steps or being accepted to her first-pick university, a great book you read-for fun, or other off-topic subject matter. Sure, industry news, price negotiations, and business-banter are all important, but what really solidifies the relationship we have and makes working so many hours and sacrificing the time we spend with our families for our careers even tolerable are the relationships we have with the people with whom we do business.
So, if you’re thinking about how to balance your personal and professional lives online, think about whether you’d share that bit of information with a client at a cocktail party or other casual setting. If the answer is yes, go ahead, share away. If not, maybe reconsider why you’d share it all, because of course, the inverse also holds true. The anonymity of sitting behind a keyboard in an empty room can be like a few too many glasses of whiskey at that same cocktail party. But unlike off-the-cuff comment made over drinks, which may be forgotten the next day, statements made on the web are right there in black and white, day-after-day, even when the context of the comment is lost. With a little common sense, though, building and maintaining your business relationship on the web can be extremely valuable…and fun!
How do you strike this balance? If you’re using social media to promote your brand, are you keeping separate profiles for personal and business uses? Has social networking impacted your professional relationships?