How many of you search the web all the time to get the information you want?  It is ok, you can admit it.  You are not alone.  According to Comscore, 14 Billion searches take place each month.   Yes, that is correct.  Not 14 million, 14 billion.  Translation, we search for everything.

Therefore, as many of us start our planning for the economic rebound (crossing fingers it will come soon), it is important to think about how you are going to be found online.  There are many things you can do to optimize your search engine effectiveness in the eyes of Google and other search engines.  We will be talking about that in the future. 

One very simple one is the whole "click here" action item on your sites.  Many companies are making changes to their website to take advantage of this, but many websites still have hyperlinks that say:

1) "click here for more information"
2) "request information"
3) "send me more information"

If you specialize in Remediation, then change the text to something like "find out more about our remediation services" or "request information on our remediation services" and add the hyperlink to the words "remediation services".

If you specialize in Phase II's, then change the text to "for an overview on our Phase II expertise" or "receive information on our Phase II services" and add the hyperlink to the words "Phase II" or "Phase II services".

That will make your links more powerful and relevant to the keywords that describe your expertise vs. "click here" which has nothing to do to your business. 

Remember, every little tip helps.