Have you ever decided just for kicks to search for yourself on Google to see what the results look like? Try it.
When I type in Mark Wallace - commonground, I see my blog on commonground, my Linkedin Profile, Facebook, Twitter, and other social networking sites right at the top of the search results. Try a few people you know too. I looked up a few other members of commonground too - Mike Kulka, Alan Agadoni, and Larry Schnapf. After you try this, what is the first thing you notice that we all have in common?
Perhaps you see that since each of us are members and bloggers on commonground, we benefit from great marketing exposure via Google. Perhaps you quickly notice we are all members of LinkedIn. Perhaps you see how all of our professional qualifications are easily found because each of us chooses to make that information public. Perhaps it is all of the above.
From conversations with many environmental professional members of commonground, I realize many of you are trying to digest the value of social media outside of just being a member of commonground. One very easy to see way is your personal profile when someone searches for you. There are 14 Billion web searches done each month according to Comscore. Your future customers, partners, and potential employers are very likely going to search for you to find out what your credentials are. Therefore, it is important that when someone searches for you, they find the right you.
If you do not have a LinkedIn membership because you are skeptical, I encourage you to join the 43 million professionals who are members and who generally benefit from having their public LinkedIn profile come up in the top 5 results when someone searches for them.
To maximize your results and LinkedIn effectiveness after you have signed up, I thought I would share some LinkedIn Tips from a recent article on CBS moneywatch.com by Elaine Pofeldt titled Facebook, Twitter, and More: The New rules of Social Networking. In particular, there is a section that addresses how to shape your personal brand on LinkedIn. Here is a summary of her key points.
1) Seek out recommendations from past bosses, key clients, colleagues, and direct reports to create a 360 degree picture of your strengths
2) Instead of a generic job title at the top of your profile, use a short description of valuable credentials you can quantify
3) Fill out the interests section with pursuits, such as charitable projects, that reinforce your value to potential employers and clients
4) For consistency and branding, use a good head shot of yourself as your photo and try to keep the photo consistent with photos on other social networks
5) Opt for a free vanity address for your profile that uses your full name, such as linkedin.com/in/jandoe (this is not always possible, and if it is not, use one that makes sense given how you are represented on other social networking sites).
Again, see the above referenced article for more. It might sound pretty basic, and is, but the benefits are many.
I would also recommend you take your vanity address and drop in your autosignature. Why? It makes it easier for other folks to see your credentials, help you build your connections, and it is valuable in the event your email is forwarded to someone new.
Good luck and congratulations on letting your credentials tell the story you want to tell when someone searches for you.