Good advice Mark! Both companies and individuals need to add the new social tools to their toolbox and what better way than to work with young employees who've already made them part of their life. I'm a big fan of reverse mentoring and see it as a great way to level the playing field and remove barriers between people in hierarchical organizations. 

Also love the "do your homework" message that both you and Pauline mention. With people sharing so much information publicly, it's not that hard to get to know your potential boss, partner or employee BEFORE you commit to a long term relationship. With that in mind, anyone who's part of that equation (and that's pretty much everyone out there) needs to be aware that they're "always on stage." Be aware of what you're tweeting and posting, because someone will likely read it before considering working or partnering with you. 

Keep it up!

Jim | @jimstorer