All - I have not been in the property due dilligence arena for long. In fact, as of today, it will be my 11th day. I guess you could say I am "green".
I suspect that there are a number of other people like me, as well as new EP's entering the workforce every day, that would welcome your collective wisdom about the print, web, and in person resources that are available to us.
Thank you in advance for sharing.
All I think about these days is search engine optimization (SEO). Well, that is not exactly true, but I do think about it a lot. It is fascinating to me how much online search has impacted our lives and the business landscape.
Over the past month, my coworkers and fellow bloggers have asked me to provide some basic SEO suggestions. Rather than just share it with them them, I thought I would share my recommendations with all my fellow commongrounders.
1) Add hyperlinks to your blogs, discussions, and web content. See the following blog written by Julia Schopick about their value. http://www.webbasedpr.com/2008/07/hyperlinks-use-them-right-and-youll-shine-as-an-expert.html/
3) Add the ShareThis button to your websites, blogs, discussions, etc.. It allows folks to easily share your content with other folks in their “social” circle thus driving traffic to your content.
Viral or influence marketing is quickly overshadowing traditional marketing methods. The reason why is because friends, co-workers, consumers, and others who have some type of a “social” connection are much more likely to influence a decision than a great marketing campaign or sale pitch. Why? When your friend says I lost 15 lbs as a result of a particular diet, or that a restaurant is great, there is instant credibility. No infomercial or marketing piece will have the same influence and Google recognizes this.
Although you may feel like you are busy and time spent on this might be a waste of time at first, I can assure you that it is not. Please be patient and stick with it. You, and your company, will reap the rewards. According to Brian Halligan - CEO of Hubspot, 75% of us choose organic search (left hand side of Google) over the paid placements on the right side. Each of the above will help improve your positioning on the left hand side.
If you have any other SEO pointers or great SEO successes to share, I would love to hear them.
Most of the time I write about social media topics and trends. However, today I am switching gears a bit from the norm.
We all know how pivotal righting the real estate market ship is in the turnaround of our current economic crisis. This past weekend, I was on weather.com and came across the following link titled the Top 10 Most Polluted US Cities as published by the American Lung Association for 2008. See below results.
Top 10 U.S. Cities Most Polluted by Short-Term Particle Pollution:
1) Pittsburgh, Pa.
2) Los Angeles/Long Beach/Riverside, Calif.
3) Fresno/Madera, Calif.
4) Bakersfield, Calif.
5) Birmingham, Ala.
6) Logan, Utah
7) Salt Lake City, Utah
8) Sacramento, Calif.
9) Detroit, Mich.
10) Baltimore, Md./Washington, D.C./Northern Virginia.
Top 10 U.S. Cities Most Polluted by Year-Round Particle Pollution:
1) Los Angeles/Long Beach/Riverside, Calif.
2) Pittsburgh, Pa.
3) Bakersfield, Calif.
4) Birmingham, Ala.
5) Visalia/Porterville, Calif.
6) Atlanta, Ga.
7) Cincinnati, Ohio
8) Fresno/Madera, Calif.
9) Hanford/Corcoran, Calif.
10) Detroit, Mich.
Top 10 U.S. Cities Most Polluted by Ozone:
1) Los Angeles/Long Beach/Riverside, Calif.
2) Bakersfield, Calif.
3) Visalia/Porterville, Calif.
4) Houston, Texas
5) Fresno/Madera, Calif.
6) Sacramento, Calif.
7) Dallas-Fort Worth, Texas
8) New York, N.Y./Newark, N.J.
9) Baltimore, Md./Washington, D.C./Northern Virginia
10) Baton Rouge, La.
Today, I read CNN's 10 Worst Real Estate Markets in 2009. All of the following areas are expected to lose 20% or more of their property value in 2009. Eight of the ten included are in California and many are from cities determined to be the most polluted.
California - Los Angeles, Stockton, Riverside, Sacramento, Santa Ana, Fresno, San Diego, and Bakersfield.
Florida - Miami
District of Columbia - Washington (Virginia too)
After reading this and thinking about friends who are in CA, I am concerned about what might happen to them. I also cannot help but speculate about exactly how much impact the air pollution and other environmental issues have in the "big picture".
There are many talented people working on a long term plan. What is the short term plan? Clearly, the ripple effect could be unimaginable if we do not plug this leak in our ship.
What are your thoughts on how to potentially address these issues in 2009?
For those of you who think my New Year's Resolution is to go on a crash diet to reach 140 pounds or less, my apologies.
I am talking about twitter. Whether we like it or not, twitter is how friends, families, peers, and co-workers are communicating and keeping in touch. It is even changing how news is being communicated and consumed. Just take a look at what happened yesterday when a plane crashed and one of the passengers used twitter on his phone (but not his phone) to communicate the play by play with his family.
Although there are many people who have been using twitter for a couple of years now, it's popularity is still emerging. Recently, Hubspot published a report titled the State of the Twittersphere that produced the following statistics.
- an estimated 5,000 - 10,000 twitter accounts are registered each day
- 70% of twitter users joined in 2008 and 20% of those users have joined in the last 60 days
- 75% of users have 50 or fewer followers, 5% have over 250 followers, and fewer than 1% have over 1,000 followers
If you have not yet signed up for a twitter account, I would strongly encourage all property and environmental due diligence professionals to integrate twitter into your plans for 2009 to:
Plus, it is a easy - if you consider yourself a beginner with social media, twitter is as about as easy as it gets
As you set up your account, I would encourage you to read CNET's the Newbie's Guide to Twitter. It is a bit dated, but it is very simple to follow and touches upon the basics in an easy to understand way.
For those of you who do not know me personally, I was hired by Environmental Data Resources (EDR) as the VP of Social Media about six months ago. During that time, I have had the pleasure of speaking with a number of terrific people in our industry who are members, non - members, and partners of commonground.
What is interesting to me is the consistency of questions I have been asked. Therefore, I have written this blog post to publicly answer some of those questions that I and other members of my team have received about commonground.
Q: Why has EDR invested in building commonground?
A: Social media is something no one in the environmental and property industry, or any other marketplace for that matter, can ignore. If harnessed in the right way, it will have a significant impact on the future of our industry. The new professionals entering our market, who will be the future leaders of companies in our industry, as well as seasoned professionals are demanding that social media is part of mainstream media. As a result, business to business social media is one of, if not the, top technology trends right now. Thus, we created commonground to enable people of like minds, interests, and professions to network with one another in a business to business social network that is targeted, unique, and valuable.
In addition to helping the industry, we do hope there will be many direct benefits for EDR including increased customer loyalty, improved understanding of what is important to the industry and our customer, and better/faster product information based on direct feedback from our customers.
Q: How is EDR making money from commonground?
A: We are not making money. We have invested significant resources to build and grow this community for our members. When you consider the elements involved in creating a social media strategy, building and maintaining the site, scaling membership and content, and responding to member requests, our costs have been significant.
Q: Do we expect commonground to generate revenue?
A: Yes, at some point - isn't that why we are all in business? Our plan is to generate revenue by delivering added value services to environmental and property due diligence professionals that have not been available in the past.
Q: I knew you were going to charge fees on commonground at some point. Do you think that is fair given the turbulent economic times?
A: All commonground membership benefits are free. We have only charged a fee for one upcoming premium web seminar, but most likely will be lucky to cover our costs to deliver this premium webinar. Our hope is that our members will appreciate the investment EDR has made and find significant value in being a member of commonground. And, if we have achieved our objective and are providing new, unique, targeted products and services, that enable our members to achieve important business objectives such as generate revenue, reduce costs, make better decisions, and be more successful, we feel that our members will be willing to pay a reasonable fee.
Q: When do you plan to charge an individual membership fee?
A: As of today, we don't plan to charge an individual membership fee on commonground.
Q: Do you plan to charge sponsorship fees?
A: Yes. We feel like we can deliver significant value for marketing departments via the use of todays social technologies.
Q: What does EDR stand to gain?
A: A lot. We are helping our customers and the market during some of the most difficult times ever. We are enabling environmental professionals to network with one another to ask difficult and timely questions to win business. We are creating a place where our members can share insights, download information, network with one another, secure discounted conference passes, get access to timely information, and learn. As you know, there are many benefits to helping your customers be succesful. EDR wants to send the message loud and clear that there are no other companies out there that have made this kind of investment during a time when companies are cutting back, to enable its current and future customers to realize success.
Q: What has the response been?
Positive beyond our wildest expectations...and we have just begun!
I hope the above information and transparency has answered any questions that may have existed. If you have any further questions about commonground, feel free to include the question as a comment to my blog, contact me via twitter, or send me a direct email. Thank you all for your continued support.
At the Environmental Industry Summit this week, a handful of attendees suggested that we should open up a discussion thread to continue the many great conversations that we have had on site. This will enable us to tap into the collective wisdom and insights of each other once we leave sunny San Diego. Please feel free to use this discussion to:
- ask questions
- discuss a topic of interest to you
- make a prediction about 2009
- share something as a follow up to our onsite discussions and learning
Please note that this an open thread for members to see. Therefore, please do not post any information that you would want to keep confidential.
I just read a very interesting article on Treehugger. The article sites seven actions that our new president elect should consider implementing once he is officially in office titled 7 Executive Orders That President Obama Should Sign to Protect the Environment.
In summary, they are:
1) Reduce the Federal Carbon Footprint
2) Consider Climate Change in All Decisions
3) Protect Children From Chemicals
4) Environmental Justice
5) Transparent Regulatory Review
6) Protect Stronger State Laws from Weaker Federal Ones
7) Promoting Ecological Integrity
The article and the report from the Center for Progressive Reform goes into a lot more detail than this summary.
Given the expertise of all of our members, I would love to hear your opinions on this list and how our President elect can make an immediate environmental impact.
Are there any others they are missing? Does this sound like a good start?
No one reads my blogs. No one seems to comment on my blogs. I must be doing something wrong. Is this what you think sometimes? Well, you might be right.
Forrester Research recently conducted a survey of 5,000 people which yielded some interesting results. 80% of the respondents consume corporate blogs, but only 16% of the survey respondents actually trust them. I have included the link to the Forrester Groundswell survey.
The three most trustworthy sources sited were:
1) 77% of respondents trust email from people they know
2) 60% of respondents trust consumer product ratings/reviews
3) 50% of respondents trust search engines
Jeremiah Owyang, wrote Health Check: How Trusted is Your Corporate Blog to provide insight on how to maximize your blogs potential to ensure it is in that top 16% deemed trusted. I encourage you to read it if you blog or provide advice to others that do. It provides some great points that we should all consider.
What is comforting is that I think the bloggers on commonground do a good job of following Jeremiah's recommendations. However, we can always improve and I always welcome your feedback on how to do so.
Remember, no one who reads your blog wants to see your logo, your marketing message/collateral, or your tagline everywhere they look, or links to them. They want to see a person and company that has the same social values, goals, and objectives they do. And, they want you to share something interesting or helpful. Hope you find this both interesting and helpful.
As we head to the polls today, we all have our individual reasons why we are choosing a candidate. It could be his stance on foreign policy. It might be his plan on how to manage through the financial crisis. It quite possibly could be his proposal for healthcare or tax reform….
Our votes are very likely influenced by his political campaign too. Yesterday, Jeremiah Owyang, one of the top social media gurus and someone I follow very closely to keep “in the know”, wrote a blog titled Snapshot of Presidential Candidate Social Networking Stats: November 3, 2008. Some of the statistics that he shared blew me away. I knew that Obama had done a better job with social media and leveraging the votes of the younger generation, but wow!
1. Facebook supporters - Obama has 2,379,102 - McCain has 620,359
2. Myspace friends – Obama has 833,161 - McCain has 217,811
3. Youtube videos – Obama videos have been viewed 18,413,110 - McCain’s videos have been viewed 2,032,993.
4. Twitter – Obama has 112,474 followers - McCain has 4,603
I encourage you to check out the above link to Jeremiah’s blog for additional information that for me, and many of my peers in the social media space, were eye opening.
Each and every day there is more data available that validates that:
1) social media is having a real impact on our personal and professional lives
2) we cannot ignore the power, influence, and reach the younger generation has
3) social media is not a fad
Remember, every vote counts. See you at the polls.
I am not surprised about the rapidly increasing number of environmental professionals I have talked with recently who are either becoming twitterholics (n. - a person who is addicted to Twitter that is competitive about their stats) or are just beginning to experiment.
Have you ever wondered why some days you notice that a bunch of your followers are missing? Have you ever wondered - "Was it something I said?"
If yes, you should try Qwitter if you have not already. Yes, Twitter with a Q instead of a T. Qwitter is a free service that is not affiliated with or owned by Twitter (yet) that sends you brief email when someone stops following you on Twitter. Here is an example of an actual one I received last night to my response to someone I met earlier in the day at a breakfast.
Martin Smith (thing2thing1) stopped following you on Twitter after you posted this tweet:
@susank nice to finally meet you in person. Collaboration at its best with that state of the art parking meter machine...
Check out thing2thing1's profile here:
I have some acquaintances that get a bit upset when someone, or a group, stops following them. As @cselland said to me recently "if you are not getting any qwitters, you are not trying hard enough". Personally, I don't lose any sleep about it at all. When something is on my mind, I typically say it while of course, refraining from things that I think would be offensive. What I have noticed is a very clear trend - "friends", both personal and business, that quit following me are folks who typically have not provided me with any value. So if they go, oh well...
If you have not tried it out yet, I recommend that you put it on the list of technologies to experiment with. You know my motto - try it for 30 days and if you don't like it, it is ok to be a "qwitter".